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Why product demos deserve motion direction
A raw capture records what happened. A directed product film explains why the moment matters.
Cutaway team·June 12, 2026·6 min read
Read articleCutaway journal
Notes on making products move.
Motion craft, product storytelling, and practical direction for teams shipping the next thing.
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Introducing the brand-from-URL feature
Paste your website and Cutaway extracts colors, fonts, and logo to style every demo automatically.
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Meet the Cutaway AI assistant
Revise the generated Film with focused scene controls and a clear production state.
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