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Introducing the brand-from-URL feature

Paste your website and Cutaway extracts colors, fonts, and logo to style every demo automatically.

Jordan LeeEngineering, Cutaway·May 30, 2026·4 min read

Brand consistency across marketing assets is hard when every demo is a one-off screen recording. Our new brand-from-URL feature solves this by reading your public website and building a brand kit automatically.

How it works

When you paste a URL in the editor, Cutaway fetches the page, extracts dominant colors, detects the logo, and infers typography. These tokens are applied to title cards, lower thirds, and accent elements throughout your video.

typescript
// Brand kit is stored per project
const brand = await extractBrandFromUrl("https://yourapp.com");
// { primary: "#c6ff3d", font: "Figtree", logo: "..." }

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